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9 in 10 Europeans prefer localized websites!.

A new report from the EU statistics body "Eurobarometer"*), published in May 2011, shows, that:

  • 9 in 10 Internet users in the EU said that when given a choice of language they always visited a website in their own language

  • only 53% will accept visiting a website in English if the website was not available in their own language.

  • more than 8 in 10 (81%) Europeans thought that all websites produced in their country should also have versions available in other languages.

  • more than 4 in 10 (44%) Internet users in the EU thought they missed interesting information because websites were not available in a language they understood

*) Flash Eurobarometer "User language preferences online", (Flash EB Series #313) published May 2011.

Read the Eurobarometer survey here.

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